White Space Analysis (WSA)
The benefits of WSA
Understanding white space opportunities in your customer base is critical if you want to build revenue through cross-selling and up-selling. Many companies find white space analysis challenging and tough to capture, especially as there’s no obvious place to conduct WSA in Salesforce.
Improve your sales process, strengthens customer relations, and streamlines revenue.
Four key benefits
☑️ Increased your opportunities for upselling and cross-selling
☑️ Improve your customer relations and retention
☑️ Drive excellence in your sales approach and strategy
☑️ Increase the lifetime value of your customers base
Upselling
Upselling is a sales technique where reps pitch additional products or premium upgrades to service. This means a more profitable account for the company, it can also result in a better experience with the product, service, and solution
Cross-selling
Cross-selling is a white space opportunity for the customer to make an additional purchase. The additional purchase is a complementary product/service that fulfills a separate or additional need from the original purchase.
At Squivr we enable revenue teams to quickly and systematically understand
How much revenue have we captured per account
How revenue breaks down across all offerings and product categories
How much cross and upsell we are targeting to accomplish our goal(s)
Where we are going to invest our time and resources per account
Want to learn how to unlock your White Space opportunities natively in Salesforce?
Email - info@squivr.com
