Justifying Dreamforce…

Are you attending Dreamforce?

Do you want to?

The Benefits of Dreamforce

☑️ Increased ROI in Sales, Service, Marketing, Other...

☑️ Thousands of Opportunities to Educate, Learn, & Improve

☑️ Networking

☑️ Talent and Recruitment of Resources

☑️ Increased Influence & Marketing Opportunities

☑️ Innovation, Inspiration, & Motivation

Why it's a smart move for your company?

▪️Map company goals - (spreadsheet) keep it relevant and align to key goals, objectives, projects and targets.

▪️Align Department & Company Goals -> Dreamforce sessions.

▪️Put a ☑️ in each column where the goals and sessions align

Action

"Ask" - Be clear and confident. “I have a plan to help us meet those goals. I’d like the company to pay for me to attend Dreamforce as part of my professional development. I’ve mapped what I could learn at Dreamforce to our company goals.”

“How” - "There are skills I need to level up for us to succeed at these goals. Dreamforce helps me level up on these skills to help us achieve these goals."

"Wait for the answer" - You have been clear on the ask and the benefit to the company as it applies to your role and company objectives.

PS Don't forget to connect with your Salesforce team to see if they can help support your attendance

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