Salesforce Buyer Relationship Maps vs. Squivr’s ArcSight

Written By JP Leggett

Both Salesforce's Buyer Relationship Maps and Squivr's ArcSight aim to help sales teams navigate complex deal cycles by visualizing key stakeholders and their influence.

However, their approaches, depth of insights, and usability differ significantly. 

1. Visualization & User Interface

  • Salesforce Buyer Relationship Maps

    • Offers a basic org chart-style visualization on limited standard objects

    • Simple but manual Salesforce-native users and lacks advanced AI-driven insights.

  • Squivr ArcSight

    • Provides a dynamic, AI-enhanced relationship intelligence tool with solid user interface and flexible view points

    • Uses data-driven analysis to automatically identify deal champions, detractors, and influencers based on engagement, communication frequency, and sentiment.

    • Allows for interactive deal mapping, including influence strength, engagement scores, and predictive insights.

✔ Advantage: Squivr ArcSight – More advanced, AI-driven insights and interactivity.

2. AI-Driven Insights & Automation

  • Salesforce Buyer Relationship Maps

    • Requires manual input of stakeholder relationships and roles.

    • No automated relationship tracking or engagement analysis.

    • Static representation without predictive intelligence.

  • Squivr ArcSight

    • Uses Rule based AI to automatically map relationships and build hierarchies

    • Identifies hidden influencers, champions, and potential blockers based on behavioral patterns.

    • Provides proactive deal guidance, highlighting gaps in engagement and areas of risk.

✔ Advantage: Squivr ArcSight – AI-driven automation reduces manual work and enhances deal intelligence.

3. Influence Mapping & Deal Strategy

  • Salesforce Buyer Relationship Maps

    • Focuses on basic hierarchical relationships

    • Users must manually assign influence levels.

    • Limited ability to analyze the strength of relationships or predict deal outcomes.

  • Squivr ArcSight

    • Goes beyond hierarchy to map influence strength and engagement trends.

    • Tracks cross-functional collaboration (e.g., how often a VP of Finance interacts with a sales champion).

    • Highlights critical gaps in relationships that need attention.

✔ Advantage: Squivr ArcSight – More strategic, with data-backed influence tracking.

4. Integration & Usability

  • Salesforce Buyer Relationship Maps

    • Salesforce-native teams but limited to manual input.

    • Requires customization additional fields.

    Squivr ArcSight

    • Integrates seamlessly with Salesforce (native), using CRM data to auto-populate insights.

    • Get real-time updates on any object in Salesforce

    • Provides dynamic updates instead of static org charts.

✔ Advantage: Squivr ArcSight – Broader integration and real-time updates.

5. Impact on Deal Acceleration

  • Salesforce Buyer Relationship Maps

    • Useful for basic stakeholder organization but lacks strategic insights.

    • Doesn’t provide real-time deal health or predictive guidance.

  • Squivr ArcSight

    • Speeds up deal cycles by identifying the fastest path to a decision.

    • Flags deal risks early, such as weak engagement from key decision-makers.

    • Suggests next-best actions based on real-time relationship health.

✔ Advantage: Squivr ArcSight – More actionable intelligence for closing deals faster.

Squivr’s ArcSight ↓

✅ Powerful insights,
✅ Automated relationship mapping,
✅ Real-time updates,
✅ Stronger user experience,
✅ Faster deal acceleration.

Revenue teams prefer Squivr ArcSight as the superior choice for modern, data-driven sales teams.

JP Leggett
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