Salesforce’s Buyer Relationship Maps vs. Squivr’s ArcSight
Revenue teams today want clearer visuals, deeper insights, and real sales strategy support—not just org charts. Sales teams want a purpose-built for deal execution, making it easier to map influence, track engagement, and drive multi-threading, all with faster adoption and better flexibility.
Both Salesforce's Buyer Relationship Maps and Squivr's ArcSight aim to help sales teams navigate complex deal cycles by visualizing key stakeholders and their influence.
Here is a quick comparison of Salesforce’s Buyer Relationship Map and Squivr’s ArcSight product
Visualization & User Interface
Salesforce Buyer Relationship Maps
Offers a basic org chart-style visualization on limited standard objects
Simple but manual Salesforce-native users and lacks advanced AI-driven insights.
Squivr ArcSight
Provides a dynamic relationship intelligence tool with solid user interface and flexible view points
Uses data-driven analysis to automatically identify deal champions, detractors, and influencers based on engagement, communication frequency, and sentiment.
Allows for interactive deal mapping, including influence strength, engagement scores, and predictive insights.
Advantage: Squivr ArcSight – More advanced, AI-driven insights and interactivity.
Insights & Automation (AI)
Salesforce Buyer Relationship Maps
Requires manual input of stakeholder relationships and roles.
No automated relationship tracking or engagement analysis.
Static representation similar functionality to a list view
Squivr ArcSight
Uses Rule based AI to automatically map relationships and build hierarchies
Identifies hidden influencers, champions, and potential blockers based on behavioral patterns.
Provides proactive deal guidance, highlighting gaps in engagement and areas of risk.
Advantage: Squivr ArcSight – AI-driven automation reduces manual work and enhances deal intelligence.
Influence Mapping & Deal Strategy
Salesforce Buyer Relationship Maps
Focuses on manual and basic hierarchical relationships
Users must manually assign influence levels.
Limited in configurability
Squivr ArcSight
Goes beyond hierarchy to map influence strength and engagement trends.
Tracks cross-functional collaboration (e.g., how often a VP of Finance interacts with a sales champion).
Highlights critical gaps in relationships that need attention.
Advantage: Squivr ArcSight – More strategic, with data-backed influence tracking.
Integration & Usability
Salesforce Buyer Relationship Maps
Salesforce-native teams but limited to manual input.
Requires customization additional fields.
Squivr ArcSight
Integrates seamlessly with Salesforce (native), using CRM data to auto-populate insights.
Get real-time updates on any object in Salesforce
Provides dynamic updates instead of static org charts.
Advantage: Squivr ArcSight – Broader integration and real-time updates.
Impact on Deal Acceleration
Salesforce Buyer Relationship Maps
Useful for basic stakeholder organization but lacks strategic insights.
Doesn’t provide real-time deal health or predictive guidance.
Squivr ArcSight
Speeds up deal cycles by identifying the fastest path to a decision.
Flags deal risks early, such as weak engagement from key decision-makers.
Suggests next-best actions based on real-time relationship health.
Advantage: Squivr ArcSight – More actionable intelligence for closing deals faster.
Squivr’s ArcSight ↓
Powerful insights,
Automated relationship mapping,
Real-time updates,
Stronger user experience,
Faster deal acceleration.
Teams choose Squivr’s ArcSight over Salesforce’s Buyer Relationship Maps because it delivers clearer visuals, deeper insights, and real sales strategy support—not just org charts. ArcSight is purpose-built for deal execution, making it easier to map influence, track engagement, and drive multi-threading, all with faster adoption and better flexibility than Salesforce’s native tool.
