What is RevOps?

Revenue Operations has become a key differentiator for companies to excel in both up and down markets

Revenue Operations “is the alignment of sales, marketing, and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue.”

Check out Boston Consulting Group’s Study

“RevOps, the concept of centralizing operations teams from marketing, sales, and customer success, has emerged as a high-impact way to accelerate revenue growth and go-to-market (GTM) operations efficiency through tighter alignment of these functions. Top B2B technology companies, led by software as a service (SaaS) providers, are reporting substantial benefits, including:

• 100% to 200% increases in digital marketing ROI

• 10% to 20% increases in sales productivity

• 10% increase in lead acceptance

• 15% to 20% increases in internal customer satisfaction

• 30% reductions in GTM expenses”

Key areas of emphasis for Revenue Operations include

• People: Aligning teams around the business with shared revenue targets

• Data: Connecting business and activity data across the organization

• Processes: Emphasis on operational excellence 1:1s, QBRs, forecast calls…

Stay tuned as we will dive into each…